Re: It isn't just Gooooooogle
I can think of a much more impressive example than Viking - try dictionary.com or thesaurus.com. Example: stick “rubbish” into the latter and the generated page is about 177k long. Of that, the useful bit (the list of synonyms and antonyms) adds up to 80 + 28 characters - that’s 0.06% of the total. It’s not even because there’s a lot of other stuff on the page - it’s mostly blank.
Oh, and it hooks into google, doubleshit, and goodness knows what else.