It always start with good intentions
Many companies start with the good intentions for collecting data for the sake of progress or security. The temptation, however, is strong to monetize that data. There are solutions that provide simple (but unattractive) non-Google captcha texts, but the security is pretty weak. In fact, most solutions rely on full website monitoring since front-end human verification is pretty weak. CyberSiara claims to offer a solution to the front-end which is unbeatable by bots, which would reduce the need for full website monitoring, potentially eliminating it.