Unfortunately, that's not generally how standardization works (the clue is in the name) - standards are usually based on the implementation of existing technology / IP that is then enshrined within the relevant standard (i.e., there is no innovation within the standardization activity itself).
For example, the 'C' language standard was initially based on the compiler implementations of "K & R" 'C' that were available at the time the standardization activity was started. Innovation takes place else where (often within open source compilers such as clang and gcc) and new features are then submitted for inclusion within updates to the standard. Most of this happens through the submission of papers to the standardization working group(s) responsible for the standard.
However, something like a Special Interest Group could (should) be established that can drive (and control) the innovation process - membership of such a group can require (within it's membership T&Cs) that any ideas may only be presented to the SIG when the SIG has unfettered, unencumbered rights to the IP (including the right to publish within a standard).
Standardization bodies are now much less likely to incorporate patent encumbered IP - mainly because of the recent problems arising within the mobile comms sector.