Re: Bully
It sounds like Apricot changed their name after they entered the home computer industry. I think Apple was justified in going after them, they were a lot smaller then and the potential for confusion (both 'a' name fruits, with a fruit logo) was pretty easy to see.
Going after Pear makes no sense. They aren't in the same business as Apple (other than "selling apps" I guess) and while their logo is "a fruit" it isn't similar beyond that.
This lawsuit just makes them look bad, maybe their legal team should need to run lawsuits by PR and do an analysis of the potential harm between not filing the suit, and the reputational loss from filing the suit. If it is true they need to file a suit to defend their trademark, they could prevent the harm of making themselves look bad by explaining that in a press release and paying the legal costs for the other side.
Biting the hand that feeds IT
