One of the (previously) nice things about OnePlus was the lack of bloatware. Out of the box you got a lightly skinned Android phone. This is starting to change and as an owner I find this ominous and off-putting.
What's most annoying is how unnecessary baking shit into the firmware even is. Instead they could just show a welcome page that *asks* if you want apps installed as part of setup. If you choose no then that's cool but OnePlus can charge companies to be on this list and be additionally compensated for any that the user elects to install. But no, that's too easy so they're going to ram that garbage and piss people off.