This has always been a problem with Microsoft and such products, they get released in the USA, and possibly a couple of other English speaking countries. Then their usage is compared to the global usage of their competitors and the products are canned, because they don't get used, even though they have never been globally released.
Zune - US sales low, compared to global iPod sales, product canned.
Band - US sales low, compared to FitBit and Appl Watch global sales, product canned.
Cortana - US English only on limited devices, usage low compared to global Google Assistant and Alexa usage, product canned.
What really stood out with Cortana was that it did get some international release in Windows 10, but iOS and Android were US English only, because they didn't have the back-end server infrastructure to cope with an international roll-out (that was the official excuse 3 years ago). Why would they not use the same back-end for all platforms? And, given that Microsoft has Azure, that is a pretty poor excuse.
Biting the hand that feeds IT
