Reply to post: Re: And about to fall off a cliff

For Apple's latest trick, the iCockroach – allowing it to survive while the smartphone sector faces a nuclear winter


Re: And about to fall off a cliff

There seems to be a bit of a change in Apple's attitude towards pricing lately as evidenced by the iPhone SE's success. The CFO Luca Maestri hinted this also when analyst W. Mohan questioned him on profit margins going forward. Lucas answer was that they are not focused on margins but more so on success of the platform. The margins may be something that they worry about later on after gaining market share these days. I think they will be priced fairly competitively. There seems to be a new drive towards a "street fight" for market share as Tim Cook told Congress this week. Let's see how it goes.

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