traffic it sends to publishers
"the traffic it sends to publishers is sufficiently valuable"
Is it really sending traffic?
We use search to find a site or sites most relevant to what we need. We search and google ranks them in relation to our search criteria. Then normally we go to the ones at the top. So the sites lower down the ranking do not get visited. A different search and the ranking can change
So it is also turning traffic away from sites.
The way I see it is google is not sending you to a site it is because the content on the site is most relevant (so google says) to what you are looking for that sends you there. Google just provides the info for you to make a decision on what site/sites fits your need.
Biting the hand that feeds IT
