Re: Some places get everything...
This announcement is specifically about targeting places that don't have or will likely never have any of the "alt nets" that are being built. In Ofcom speak this is what they call "area 3". The Openreach map makes clear that they aren't targeting major urban areas with this rollout.
There is a parallel "fibre first" rollout which is where they obsess over cities.
ADSL is very much on the way out, some ISPs won't even show it as an option if you can get VDSL or FTTP.