We are soon going to be in a position where the rural areas are going to be better served than cities and towns. Just because an area is well served by existing service providers, it doesn't mean those areas get good service or indeed much actual choice. I've had to swallow my pride and go with Virgin Media in my town to get more bandwidth. Everything else is Openreach. You'd think providers would want to keep things even across the board and have some easy pickings. It now seems to be going too far the other way focusing on sparsely inhabited population areas bringing benefits of newer technologies to fewer people. I wish companies like City Fibre would set up in my town and give the incumbents a run for their money.
I wonder if we will see a reversal of the "You chose to live there" argument when it comes to comments regarding broadband. Strange times.