I want to discriminated correctly!
“Think how a trans man might feel if targeted by ads for stereotypically gendered female things, or vice versa," Constanza-Chock said. "Or the harm in opportunity cost of not showing employment ads to people based on misgendered assumptions.”
I don't know where to begin. I mean...come on...seriously?
Okay, first of all, seeing advertisement that is not meant for you is how it has been done since the start. I have not yet felt very offended as a bloke by seeing ads for scented soap. Okay, I can see that it is a little different when that is all of what you get for a while until the algorithms figure out your gender, but nah it happens all the time. And why is gender the only demographic that matters. The wast majority of advertisement I am exposed to are not meant for me. I will never buy a car, I don't need a credit card and I am not sure I will subscribe to "We Over 60" just yet.
Second, the problem is not that you are shown the wrong stereotypical advertisement, but that the advertisement are stereotypical. They are stereotypical because it works, and case and point here where the offence is taken not by that they are but that somebody might be shown the wrong one.
Third, ffs, if a job ad is only shown to one gender then the company is breaking the law in most countries and would regardless have PR disaster on their hand. Is Constanza-Chock here seriously saying that if a company won't show me a job ad for a manager position because it thinks I am a woman the problem is the "misgendered assumption" and not the blatant discrimination?