"No kid will accept a phone that doesn't have the Apps other kids are using."
Personally, I think it's a bad idea to equip kids with any phone at a young age, but this one is much better if a parent chooses to. It gives talk and text but isn't something that going to have them dive up to the neck in the virtual world. It's better they learn about the real world and pay more attention to their surroundings/other people.
Biting the hand that feeds IT
