An excellent move
Something we could well adopt here in Blighty, but it should go even further. Even trade supplier of goods price at several grand commonly present a photo of the item discreetly labelled "for illustration only" or in one notable case "representative or range" where the "range" encompasses devices with a five to one price range. At the low end we get statements such as "goods supplied may not always match description/illustration".
This used to be called buying a pig in a poke and it was in the past considered fraudulent to try selling like that. Now it's the norm.