Criticizing an organisation for failing to follow legislation on data protection isn't 'socialist'. And not following legislation on data protection isn't beneficial, or even 'harmless', if it reduces consumer confidence in a process which by it's very nature is dependent on the public's trust. And as has been pointed out complying with the legislation would probably have taken a few hours work by someone who, and I apologise at the implied slight,probably wasn't actually contributing cutting edge assembly code to a clever bluetooth stack - like maybe NHS England's DPO, or one of her team.