Whither Citrix? Wither Citrix?
Honestly, most of us thought that Citrix was going to die years ago when they licensed their core asset (multiuser remote Windows) back to Microsoft for inclusion in the main product. They've managed to stay scrappy since then. Now they're doing the same thing again. There is, of course, the assumption that the whole world wants everything to reside in a hyperscale cloud (Microsoft or Amazon). I assure you it does not. What the hyperscale overlords call "on prem" is increasingly NOT at the customer premise, but in a smaller hosting provider, often in a private cloud that has a more predictable cost model.