The irony is that race is rarely ever a consideration; as much as sex or religious orientation. Companies want work done and goods sold. In fact the government had to set a law in the states to stop shops selling to black customers back in the bad days. The best person for the job is what matters - and sometimes that isn't a man, or isn't a woman, or isn't a white man, or isn't a black man, or isn't a heterosexual or isn't a homosexual. Consider the following examples:
1) A person selling in a predominately white neighborhood populated by retirees
2) A person selling to predominately female customers who may be under duress (skin issues for instance)
3) A person selling hunting gear in a predominately black neighborhood
4) A person selling magazines specifically aimed at the LGBT community.
5) A person selling religious goods in the bible belt
Don't tell me the choices for those typical examples are not guided in some ways by a person's race, sex, orientation, or qualities other than their ability to do a specified job.