Reply to post: Re: Old fashioned?

Dutch national broadcaster saw ad revenue rise when it stopped tracking users. It's meant to work like that, right?

John Brown (no body) Silver badge

Re: Old fashioned?

Oddly enough, I was watching CNN the other day and weather forecast came on. Part way through, the map disappears and some tractor company logo fills it. The weatherman then proceeds to tell me this tractor company sponsors the weather and they also supply animal feed. The 1950's called and want their "now here's a word from our sponsors" tagline back. And for what it's worth, I'm watching in the UK so am unlikely to buy from them anyway. I guess CNN think it's mainly farmers watching their weather forecast and they can't find a way to use technology to put a more localised advert in.

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