Reply to post: blindly building from constrained data

Dutch national broadcaster saw ad revenue rise when it stopped tracking users. It's meant to work like that, right?

sniperpaddy

blindly building from constrained data

Smart move not to trust the targeted tracking models to properly account for the cultural/financial impact of covid19. These models made the basic mistake of blindly building from constrained data and not appreciating how inappropriate the data set is under a new context.

Contexual ads are a more accurate realtime association.

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