Re: People cost money, automation is cheap
Well, Google could take a relatively weak first step that would be easy and lucrative; if a place in a frequently impersonated industry wants to advertise, make them make a large ad payment up front. That payment will be usable to buy ads, but if the advertiser is reported as fraudulent and subsequently taken down, Google keeps the money. The business can have the money returned if they pull all their ads and close their account. This would give Google an incentive to find fraudulent businesses so they can keep the money without providing a service, and it might also dissuade the scammers. Not a good solution, because Google should really be doing more verification and it only works against those who advertise on Google, but better than nothing.