Reply to post: Whack a mole

'Google cannot stop it, control it or curtail it...' Inside the murky world of fake addiction treatment center search spam

jmch Silver badge

Whack a mole

It's unsurprising that any area with high fraud potential will attract lots of frauds. What's surprising is how easily the frauds get to the top 10 of listings. It implies that either Google's ranking algorithm* is so crap it can easily be gamed by SOI, or else that advertisers are being boosted in search results even when they are not marked as ads. Either way it's not a good look for Google

*I refuse to call it AI

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