Reply to post: Re: Blame...

UN warns of global e-waste wave as amount of gadgets dumped jumps 21% in 5 years

Chris G

Re: Blame...

The argument that 'people want' is not strictly true; much of the time they are fairly happy with what they have got if it performs well and is value for money in the eyes of the owner.

Where the thinner, lighter, faster comes in is the constant drive to sell more product by introducing new kit, it's marketing.

So, although Apple's expensive kit is good value for money, they will still push the public to buy buy more and more new kit by planned obsolescence thereby consigning older kit to the tip.

Marketing hasn't really changed since detergent ads on TV in the fifties, every year, a new, improved formula will be rolled out that washes whiter than the competition, phones, cars, TVs and everything else is still soldvthe same way.

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