Re: That will be 244 people looking for a job very soon
JL appeared to me to be best positioned to weather the storm because they were working hard (are still working hard) to shift sales from bricks and mortar to online, and ironically CV-19 has helped accelerate that shift. They weren't in the best position but when you look at their competition, they were leading. Still declaring profits while investing in change. Much wider product range than M&S, probably the most trusted department store on the high street.
Oh and they actually have a very wide range of shoppers, not just the "40+" as you suggest. Just go into Oxford Street, Westfield White City or Heelas store in Reading, or their store in Birmingham (all ones I have regularly shopped in over the years) and you'll see that.