Reply to post: Re: Nah

After 84 years, Japan's Olympus shutters its camera biz, flogs it to private equity – smartphones are just too good

Hugh McIntyre

Re: Nah

Indeed. The Canon 10D was arguably the first "good" DSLR in 2003 which resulted in most of the photographers I know switching from film to digital. Canon was also the first to introduce a widely adopted full frame DSLR (5D) IIRC. Probably lots of people on Canon based on this, so can't blame Canon for trying to ignore digital.

The question going forwards may be whether those people buying DSLRs stick with 35mm formats (good for Canon) or go with something else such as micro-4/3 in order to get a lighter camera and lower cost. Maybe also which of these companies can share the semiconductor R&D across enough sales because of the complexity being higher than film.

It does seem that the non-Canon companies are trying to bet on non-35mm formats. But even for micro-4/3 Olympus seemed to be more expensive than Panasonic or other options, so maybe this prevented them getting enough traction.

(Speaking as someone with Panasonic/Leica micro-4/3 gear because the Olympus OM1-D was too expensive, and Canon DSLR gear no longer heavily used because it's too heavy for travel and too expensive to justify a new full-frame body.)

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