Re: What do you think it is about
Years ago I was in a meeting where a sales rep from Gigya painted an interesting scenario. It went something like this.
Imagine you're in the car with three friends. It's hot and you're getting hungry. There's a McDonald's coming up and you pull into the drive-thru lane. You're greeted by name and you're told your order is ready - for all four of you. It's exactly what everyone would have ordered...
The system would know who was in the car (based on mobile devices), how far they'd traveled, when they had last eaten, what they had eaten, how much longer they had to drive, what the weather was like, what everyone liked and disliked, what everyone would order based on the weather, past patterns, habits, the destination, the group they were with, and so forth.
According to the sales rep, the only reason McDonald's wasn't doing this yet was because it would be disconcerting to many people. But the technology already existed - and that was more than five years ago.
Biting the hand that feeds IT
