Re: Why?
I think Apple's arguement is that they feel Intel's CPUs have stagnated whereas their own ARM based SoCs have grown (in performance) in leaps & bounds. Also, by owning the entire stack (CPU all the way up to software) they can design for just one customer with well defined use cases rather than as a more general design.
This is a brave move by Apple (In my opinion far riskier than the other two CPU transitions they've performed) Only time will tell if it's a good idea or not.