Re: Spoken like a true FOX news viewer
"there's a lot of missing context here... and a LOT of unnecessary overreacting."
Running an online ad 88 times isn't that many impressions, but running an ad 88 times that talks about the evils of other political groups AND uses a symbol that was used to identify political enemies in concentration camps is pretty much guaranteed to have the press repeating and amplifying the ads, while being ju-u-u-u-ust vague enough that anyone who draws that connection can be derided as being paranoid, irrational, etc.
While I can't say for sure that that was the plan with these ads -- really, as a way of amplifying a message while maintaining (semi)plausible deniability, all without paying for the ad time, it's pretty brilliant!