How deep are the pockets ?
From a perspective only gained from reading articles such as this it would appear to me that Uber are not charging enough to turn a profit.
So, by the use of clever software and cheap fares (and dubious employee status etc*) it would appear that their aim might be to undercut any competitor until the competitor goes away.
If the competition manages to obtain its own clever software then Uber may need very deep pockets indeed to survive.
*(Never happy when 'employees' are taken for a ride.) >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> It's the one with the hood...
Biting the hand that feeds IT
