Re: 30% is outrageous
This is what happens when a successful company becomes so arrogant that they believe that whatever they do, people will just pay because it is "Apple".
If anyone other than Apple (or a similar US tech company) were to take a 30% cut people would be screaming about profiteering. Look at all the flak direct against petrol stations when oil prices change.
On streamed music Apple take a greater percentage cut than is returned to the artists.