Re: bend over forwards, to bend over backwards to help
Small (Not one person companies) rock.
I deal with a small company who prided themselves on their software never crashing. A week before go-live we managed to crash it. I logged a support case and the news was ominous. They had no idea what was going on or where to start looking. Left the office that day stressing about what we were going to do about that go-live date.
On the way home got a call from the lead engineer (Yes the lead engineer. Not tech support. Not account manager but the person who actually writes the code!): "We've worked out what's going on. We've got a reproduceable test case. You'll have a fix on your system first thing in the morning"
Still using that company's software over a decade later.