So what went wrong?
"Initially, its product lineup was vast and confused, with little differentiation between devices. It also didn't help that HTC had split its efforts across Android and Windows Phone, when most people knew we were heading into a Google and Apple OS duopoly, and even considered buying its own in-house operating system."
Nokia, is that you?
(Although, starting from the position of at that time still being the world's biggest mobile phone company, if Nokia had actually stayed the course with MeeGo, they could have made the the mobile OS environment a three-way split. Pucking Elop.)