Nominet is a member-led organisation, working to improve...
...its coffers.
Nominet being a member-led organisation always cracks me up, because it has essentially formalised the status of being told what do by the registrars. And considering its given up publishing anything it can get away with, it couldn't be more opaque if it was a regular private company.
As for the fact that their money-printing ruse is looking like a substantial fuck-up if they are having to resort to these 'sales tactics', perhaps they might now be considering if they've accidentally inflated the market to a point where a *.uk domain is more faff than it's worth. Clearly, nominet should end name conflicts across .UK sub/domains, ideally by blocking new base-level registrations.
Thinking of markets, both the CMA and OFCOM need to have a look in due course at Nominet's behaviour. Whether we'll see anything happen, that remains to be seen.