Reply to post: How long do they believe the shift to subscription may last?

Adobe kills off Advertising Cloud, notes pause in enterprise spending, but is weathering COVID-19 crisis

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How long do they believe the shift to subscription may last?

Evidently as soon as enough Adobe users switched to Adobe subscriptions or to something else the curve will flatten - maybe this is just a sign it has begun, most users on a subscription won't cancel it because of the lockdown (maybe more if Adobe Cloud stop working more often...), and while many photographers had a hard time (but many took the time to work on old images) - other creatives were probably less.

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