Re: BTW: How did that work out?
I once suggested, the last time this issue ran its course a couple o' years ago, that instead of allegedly "oppressive" terms like master/slave, they could use S&M terms like "dominant/submissive" instead and go down THAT (rabbit) hole.
Someone else also pointed out that the term 'master' alone has a LOT of positive contexts:
a) master craftsman
b) martial arts master
c) master's degree
And so on.