Re: Highly sophisticated
If I we're going to get 9 million peoples details in a "sophisticated hack", I'd probably do the following:
1. Start an airline called EasyJet.
2. Run a shit service for many years.
3. Appoint a board of shitty execs.
4. Walk away with the data.
This is pretty sophisticated, especially 1, running an airline that balances price with poor quality is pretty tricky because you have to be just good enough that people won't complain because the price is just right.