Re: "As for their misleading adverts..."
"The current "punishment" regime is useless"
Over here in France, certain gossip magazines take a "publish and be damned" attitude to some stories. When they get their asses handed to them by the courts, quite often a magazine must be removed from sale (if it is still available) and then an apology must be printed on the front cover.
So why can't we apply that sort of thing to advertising? Not only does {COMPANY} have to remove it's untruthful advert, but they also have to rectify those untruths by paying for an equivalent amount of advertising time (as the lie one, same times of day as well) running an advert for at least seven calendar days that states "{COMPANY} is full of shit and we lied to you. Our {OFFER} has more holes in it than a Swiss cheese. If you sign up for our service you're a lemming." Or words to that effect.
Biting the hand that feeds IT
