Disappointingly
The whole message of the advert is a sad reflection of consumer habits these days.
Service? Quality? Performance? None of this matters. It's all a race to the bottom on price.
It's the same with everything. Broadband. Cars. Clothes. Furniture. Pretty much anything. Joe Public forgets about anything other than number on the ticket, and other than a few select vendors, everyone (including those who used to make good quality stuff) churns out horrible tat with only skin-deep quality because that's all that matters to the majority.