Reply to post: Re: Victimless crime?

'A' is for ad money oddly gone missing: Probe finds middlemen siphon off half of online advertising spend

Chris G

Re: Victimless crime?

I am claiming that all advertising has to be paid for, if ad agencies, publishers or anyone else in the system are incurring costs or losses, they are passed back to the manufacturer who is trying to sell their goods, someone has to pay for that and that someone is the consumer.

All executives may dislike spending on advertising but they still do and it is them that drive the need for ad placement strategies and the resultant tracking and privacy issues.

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