Law of un expected consequeces
Pleople seem to regard the EU as guardians of citizens privacy and they do seem to try very hard if somewhat in fee tally.
One side affect I have noticed is that the annoying “ we use cookies , agree out terms or go elsewhere “ message on many sites you are not just agreeing to host their cookies but much much more particularly agreeing to receive notifications.
So if you are getting p**ded off with your browser gong ping notifying you of something you have no interest in every ten minutes, give thanks to the EUs efforts to protect you.