Don't give them ideas
The Register decided to look for what other wheels we could get for $699. To do so we looked up data on the best-selling car in the USA and UK, which taught us that the Toyota Camry and Ford Fiesta topped the charts. We easily found Camry wheels for US$108 a pop and Fiesta wheels for £85 apiece.
If you draw their attention to it, Apple's going to sue them for rounded corners.