If you don't like it...
Turn the bloody things off (or put them in Flight Mode until you actually need the dammed thing).
I have hardly used Google Maps and the last time I used the Apple Version was to get to an El Reg lecture in London (being from out in the sticks...)
Location data is almost always disabled on every app apart from the ones I actually use a lot, such as Zap-Map.
You can control the data leaving your phone... effing well do it. Make it hard for the likes of Google to track your every movement so that they can sling adverts back at you. This is almost irrelevant to me since I hardly use the web browser on my phone. YMMV naturally.
Biting the hand that feeds IT
