Reply to post: No more massive conventions?

Let's get digital... digital: Microsoft Ignite switches to online-only as 2020's tech calendar clears

Erik4872

No more massive conventions?

I wonder what's going to become of in-person events. They're so much more than the actual event for the place hosting them...they drive tons of hotel stays, expense account meals, bar tabs, certain..."service" industries, and air travel. The salesier they are, the more extracurricular activities, but all conventions bring in lots of tourist money.

Same thing goes for massive convention halls. Every time I go to any in-person event in these massive buildings, I'm reminded of how different things are now. Back in the day, the ONLY way to learn about WidgetCo's new line of valves and fittings would be to have your purchasing team attend ValveCon '83. WidgetCo's sales reps would give out free passes if you were a good enough customer. Once they had you on-site, their job was to lure you in with enough food, alcohol and fresh-from-school marketing graduates until you signed a contract for 100,000 valves. I can almost see the junior salesperson rushing down the cavernous hallways to FedEx his freshly-signed contract that would get him off the convention circuit and into the head office.

It's just a very different business climate now, pandemic aside. Now junior salespeople cold call IT folks and beg them to "jump on a quick call" so they can deliver the same webinar they've done 45 times that week and hopefully get a nibble. No expensive flights, hotels, or sexist trade show booth displays needed.

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