The way I look at it is that it's not as good as it was but I'm still getting enough out of it to make £3 a week a bargain.
I wouldn't have a problem if they simply took it as tax, but I lean towards being a commie and don't feel aggrieved at having to pay taxes.
I see the issue as mostly an ideological and political bandwagon to close the BBC down, driven by those who would benefit most through achieving that.