Reply to post:

SecureX gon give it to ya: Cisco muscles into the integrated security game

Torquemada_131
Mushroom

Dear anonymous coward,

Your comment suggests that manufacturers should just develop new products and stack them on the shelf, waiting for customer to call them with orders....

Press Releases are a fully accepted method of getting a new product 'free' visibility.

After this point, every method of creating customer awareness costs money...

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