Pascal, the advantage lies on the fact that there is only one source of data, therefore it remains constant between applications, and secondly you are the only one that has the power of decision as to who or what gets to read your data...
And , since your can have as many pods as you please, you can create pods that reflect whatever you want to whatever application you want, ie multiple profiles...
The alternative, ie the current solution, is that Google and Facebook remain the custodians of your data..Google and Facebook make the decision as to how your profile looks... now that is a scary thought...
Biting the hand that feeds IT
