There was a very good Long Read article in The Grauniad a while ago about the battle between the towel industry and the hand dryer industry...each one putting out negative propaganda about the other. The hand dryer industry funds and publishes a study about the environmental impact of paper towels, and Big Towel puts out a press release about how Airblades are basically a machine for spraying germs around the washroom. It's really serious stuff.
Worth a read or, as I did, search it out on your podcast delivery mechanism of choice.