Added value
The fact that Apple use the technology at all implies that it is necessary and therefore adds value to their product, and yet such a large and cash rich company as Apple fights tooth and nail to avoid paying for it.
I'll stick to my cheap but excellent Chinese made waterproof, dustproof and drop proof phone that has a bigger battery, more ram, more memory and is less likely to be stolen than a Walled Garden™ item.
Biting the hand that feeds IT
