"Larry is the company. Whatever he does, the company's image is involved. So they care."
Most employment contracts will probably something about "bringing the company into disrepute" which can, in the right circumstances, can affect what you can do in your private or public life, eg if you are well known as an employee of a company, or wearing a company uniform, logo or ID while doing thing. Not that affects the people on the top floor of course.
Biting the hand that feeds IT
