but we only get the "take it or leave it" variety of "negotiations".
But, but, but, capitalist competitive market. Surely that means only the best survive and therefore the customer gets the best deal, no? Or you can start your own service that's cheaper, of course. It's a free country. Surely the likes of AT&T or Verizon won't use dirty lossleader tricks to put you out of business and ruin you out of tow n. Or use various legal tricks to stop the city/county/state from stating up a new service.