@J.G.Hartson
Eh? You for example, have a web site to advertise your cool offering, be it software, images, music, whatever, then, being a kind and gracious soul, you give these away for free,.... so, you put an ftp:// link to said merch in your html, so peeps can just click on it and get the goodies. Do you expect folks to have to follow instructions, like open a CMD window (oh, wait, what if they are on a Mac or Linux, you need more complex instructions) then tell them the ftp address, and folder, and GET command?
Hmm, or they just click.