Re: One hit wonder?
Take away the phone, though, and all that lovely high margin other stuff would disappear pretty quickly. But Apple has very loyal customers who like the value proposition (this is debatable but understandable) of the phone and don't mind paying over the odds for services and accessories in the generally misplaced hope that they will work better than other off the shelf stuff.
For me, the phone wars are over. Pretty much all the modern phones are fantastic and you now have to look hard to see the difference between Android and IOS – yes, I know there are some telltale signs but at a quick glance it does look they've achieved parity.
Biting the hand that feeds IT
